Tools for work, built for people.
GOOGLE APPS FOR WORK
Opportunity
Google tapped Upshot to drive trial and adoption of Google’s productivity apps for work (now Google Workspace) to help smaller-sized businesses run more efficiently. To better understand the landscape, we surveyed small business owners around the globe to uncover technology attitudes, usage behaviors, and future intent.
Situation
With over 32 million small businesses in the US alone, they’re the cornerstone of the American economy. Google has always been at the forefront of providing solutions that help startups and small businesses do big things in their communities and beyond.
The power of a personal touch.
Our research revealed that small business is personal. And with the right set of digital tools, it can become personalized. We built a campaign around people’s real small business journeys, using testimonial-style videos and interactive digital ads to demonstrate the ease of going Google and to ultimately connect a community of entrepreneurs.
