We’re a full-service
creative agency
Upshot—Street Fest
We are divergent thinkers, applying a multi-dimensional perspective of the marketplace, consumer, and culture. We mine for ah-ha’s, truths, and insights to uncover expected links, patterns, and projections that inspire transformative brand ideas and opportunities.
Strategy
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NESTLÉ COFFEE PARTNERSA new model for a sustainable future.
We identified an opportunity to enroll foodservice operators and empower consumers, all in one initiative. Cultivating with Coffee, a first-of-its-kind upcycling program, gave stores easy instructions to package up used grounds for consumers to use in their own gardens.
SCOTTS MIRACLE GROCreating a connection with nature, in-store.
Scotts Miracle-Gro asked us a question: “What is the future of the lawn and garden category?” Applying our future visioning toolbox, we explored a variety of macro drivers, including demographics, climate, housing, health and wellness, and technology. We helped the brand envision a tomorrow in which growing is more holistic and integral to our everyday lives. The strategic vision laid out the insights and guiding principles to continue to evolve Scotts Miracle-Gro as the category leader.
We approach brand design differently—through an activation-ready lens. We develop dynamic brands ready to show up in the real world, breaking through in a crowded marketplace while capturing the hearts and minds of consumers.
Brand Design
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GOOGLE CLOUDTech conversations, simplified.
The Cloud OnAir hub was built to help the IT/dev community keep up with the latest in cloud tech, but users needed an easier way to navigate the platform’s learning series and digital events. To support the launch of Cloud OnAir, we developed an intuitive, icon-based visual identity system to connect developers and IT professionals with essential content that helps them stay at the forefront of what’s new and next.
KROGERWellness for all.
We created a holistic branded platform to umbrella Kroger’s better-for-you initiatives and showcase their commitment to wellness for all. Reflecting today’s positive and inclusive health and wellness perspective, the brand empowers consumers to make wellness a personal, daily experience. The brand comes to life across national events, content, and in-store solutions.
With today’s consumer often going from curiosity to commerce in one click—the typical “journey” has become non-existent. We create image-to-action campaigns that simultaneously build brands while inspiring engagement, participation and purchase.
Campaign Activations
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FIBERONCelebrating outdoor moments.
This category-disrupting campaign changed the way homeowners thought about their outdoor living spaces. Aspirational visuals and provocative messaging reached both builders and homeowners across the project planning and purchase phases to demonstrate what’s possible when you blur the lines between the outside and inside of your home.
AVEENOPromoting skin health equity.
Even though black skin is 1.7 times more likely to suffer from skin conditions like eczema, BIPOC parents often struggle to find guidance about the condition online. We helped Aveeno, a leader in the skin-care category, tailor educational content for parents with babies of color, to simplify how they can identify and treat common skin conditions. The creative leveraged a diverse range of stories and skin tones to deepen the connection while Spanish language versions acknowledged parents who also identify as Afro-Latino and welcome bilingual communications.
We design human-centric and brand-building experiences for both the physical and digital world. Our holistic behavior-based approach leads to experiences that are highly intuitive, distinctive, enjoyable, and essential to consumers.
Experience Design
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VICTORIABringing “La Catrina” to life.
To capture the true spirit of Día de los Muertos, we gave the Mexican-American community an immersive way to connect with Victoria’s history and heritage. Our AR activation brought an iconic symbol—“La Catrina”—to life on bottles, special packaging, and in-store and on-premise displays, inviting everyone to see the beauty of the holiday and join in the celebration.
NEW BALANCEAn iconic retail experience for an iconic brand.
The New Balance experience across retail stores was not reflective of the brand’s positioning and global status. They turned to us to develop a holistic retail vision and design for their key global flagship stores in Boston, San Francisco, Tokyo, Milan, and London. The stores feature immersive brand and product storytelling customized to reflect the pulse, passion, and vibe of each city.
Our content studio is purpose built to be adaptable and agile, quickly scaling up or down based on project, need, or budget. Our team experts can take projects from concept to capture to final creation.
Content Creation
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LALA DAIRYWelcome to a delicious world of LALALANDIA.
As the #1 dairy brand in Mexico, LALA is now inviting the U.S. to experience the richness of their yogurts, cremas, and postres via LALALANDIA, a world of social content that is bold, bright, and reflective of the energy of Latinidad here in the US. With a fresh and modern aesthetic, our content studio creates a destination for inspiration, recipes, and more.
KAROIt’s always the season for ice cream…and Karo.
A pantry staple that takes its star turn during the holiday baking season, Karo Corn Syrup needed to remind Millennial bakers and foodies to reach for it all year long. With Karo-friendly no-churn ice cream as a hot new social trend, we recruited actor and TV host, Mario Lopez, and his wife, Courtney Lopez, to spotlight the sweet possibilities that Karo offers, whatever the season. With digital, social, and video support, our No-Churn Cookies & Cream Ice Cream recipe made Karo synonymous with summer.
Our Clients
