Empowering
brands to own
the moment.
We use creativity, digital fluency, and cultural agility to lead brands through a world of change and unleash their full potential.
Featured
Chapter / An invitation to your own story
Modelo / The curator of cool, all summer long.
Bibigo / Firing up the table
Cultural Insights / The 2023 Upshot Trends Report
Latest
Chicago Best Places to Work, 2023
We're thrilled that Upshot was selected to Crain's annual listing of Best Places to Work in Chicago. Recognized for our guiding principles—hear each other, thrive in the gray, run it like it's yours and do what excites you—along with our strong suite of benefits and perks, landed us among the best-of-the-best. Go Upshotters!
Doing good work-from the ground up!
Upshot + AMP are proud to bring to life the "Face Plant" campaign and shine a light on regenerative agriculture with the production company Incredible Beast and the Natural Resources Defense Council. Huge props to Nick Offerman who stars as worn-out topsoil on a mission to spread the word about the importance of cover crops-and didn't hesitate when we asked to cover him in dirt.
Agency Spotter's Top 100 Advertising Agencies
Upshot was recently named to Agency Spotter's Top 100 Advertising Agencies Report. Selected from more than 2400 agencies, Upshot ranked highly for the strength of our client portfolio, project work, and client reviews. This recognizes the hard work Upshotters do every day for our clients and we're so proud to be included on this list.
Get the Scoop on Great Ice Cream With Karo® Corn Syrup
Upshot won a 2023 Shorty Silver Honor in the Instructional Video category for our work with Karo, creating a new usage occasion for the brand with our No-Churn Cookies & Cream Ice Cream recipe, brought to life by actor and TV host, Mario Lopez, and his wife, Courtney Lopez.
How Corona is Employing a ‘test and Learn’ Metaverse Strategy With a Virtual Clubhouse
As lead agency, Upshot launched the Corona Premier Virtual Clubhouse for a groundbreaking brand experience where visitors can play games, explore recipes, shop the Travis Mathew x Corona Premier collab of golf apparel and accessories—and order Corona via Instacart or Drizly.
Gen-Z Rising
Gen Z is setting the terms for brand success in a post-pandemic world. In a new Advertising Week interview, Liz Aviles, a member of our Strategy team, speaks to how and why this generation is the most powerful influence on brands today.
Meet Your New Consumer Target: Their Avatar
The biggest marketing disruption happening right now is the metaverse and with it comes the emerging opportunity for brands to provide experiences and products for the digital versions of consumers — their avatars, writes Upshot's Liz Aviles.
Machine Marketing: How AI Will Shape the Future of Creativity
The AI genie, that is. Upshot’s Executive Creative Director Michael Rivera discusses generative AI, the ethical divide between humans and machines and the future of the creative industry with Advertising Week.
Dear brands—Hispanics are more than hard work and great fiestas
Upshot’s Liz Aviles challenges marketers to skip the tired tropes that, unfortunately, still characterize far too much of the advertising directed to the Hispanic market. Keep reading in Ad Age for Liz’s take on a better approach.
Does your brand really need to be an ice cream flavor? Maybe.
In an era of endless brand collaborations, here’s how to ensure that yours are both fresh and covetable.
A Metaverse-Driven Transformation Is Coming to Retail
Liz Aviles of Upshot, an Advantage agency, sees opportunity in marketing to consumers’ digital identities.
Podcast: Dear Art Producer, Episode 74
Kat Tushim is a Creative Director at the Chicago-based marketing agency Upshot as well as a board member for True Chicago, a non-profit organization focused on supporting equitable development of young creatives.
Corona Cincogram: Sparking Celebration While Spiking Sales
Upshot was awarded the Silver REGGIE Award in Promotion Marketing for Corona’s 2022 Cinco de Mayo Activation. From retail to real-time, the activation garnered record-shattering engagement, connecting consumers to Corona all Cinco long. Shoutout to our clients at Constellation Brands! ¡Felicidades!
Pride in Purpose: A Blueprint for Marketing to the LGBTQ+ Community
Making your campaigns meaningful and memorable, a Muse by Clio article by Associate Creative Director, Caroline Merten.
Dear Art Producer, with Liz Aviles, Future-Forward Trends
Upshot’s SVP of Strategy and Cultural Insights Liz Aviles recently joined Heather Elder for an episode of her podcast Dear Art Producer, where the two dove into the trends inspiring creative business innovation. Listen to "Dear Art Producer" on iTunes or Spotify.
Tools of the Trade: Brett O’Bourke of Upshot Agency
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. Brett, Upshot's head of studio production, talks about his favorite tool, Frame.io.