What We Do

Services and Capabilities

Upshot offers a wide range of capabilities to help our clients better engage with their consumers. We create seamless marketing campaigns with a focus on shopper marketing, brand initiatives and total brand engagement that flow along the digitally enabled path to purchase through digital, social, mobile and in-store environments.

Total Brand Engagement

We see this as holistic marketing for brands where engagement trumps straight awareness and digital, social, mobile and in-store take priority over broadcast television.

  • Digital, social and mobile
  • Direct/CRM
  • Advertising
  • Content marketing
  • Brand campaigns
  • Shopper marketing
  • Brand initiatives

We have applied this thinking to brands such as Google, Disney and Gogo Inflight Internet.


Ranked on the 2015 Ad Age Agency Report

BRAND INITIATIVES

These are often high-level, large-scale programs where a brand needs to inspire people to take action now. These initiatives are key sales drivers and can make or break a brand’s year.

  • National and local promotions
  • Contests, sweeps and loyalty
  • Digital, social and mobile
  • Events, experiences and samples
  • Partners and sponsorships
  • Retail activation
  • Media activation

We’ve created ongoing initiatives for brands such as Corona, New Balance and LiftMaster.


Listed on Chief Marketer's Promo Top Shops

SHOPPER MARKETING

No longer just in store, these programs ensure that brands are always on and shopper-ready—in and out of the retail environment, in a specific channel or with a specific retailer.

  • National and local programs
  • Multibrand concepts
  • In-store displays and 3-D design
  • E-commerce
  • Digital, social and mobile
  • In-store innovation and technology
  • Category/aisle reinvention
  • Packaging

We’ve helped build experiences like these for companies such as Procter & Gamble, Kraft Foods and The Scotts Miracle-Gro Company.


A Hub Magazine Top 20 Shopper Marketing Agency

Intelligence Central

Q is a centralized group of specialists who support and enable the agency and our clients to market with precision and insight. Q focuses its efforts on data/market intelligence and insights, seamless marketing plans, media planning and performance measurement.
  • Market Intelligence
  • Consumer and shopper trends
  • Retailer and channel intelligence
  • Category and competitive information
  • Innovation updates
  • Seamless Connections
  • Customer decision trees and journey maps
  • SEE-THINK-DO marketing mix models
  • Dynamic marketing plans
  • Media Management
  • Traditional, digital, mobile and in-store media planning and buying
  • Real-time media management and optimization
  • Media innovations
  • Measurement and Analytics
  • Performance dashboards and measurement
  • Promotion analytics
  • Retailer program payouts
  • CRM and data management
  • Touch-point ROI analysis

PAST EXPERIENCE

We’re looking for big-thinking, different-thinking and all-around new-thinking clients who want an agency that thinks just like that—but not exactly the same.

We have a ton of experience in the following categories:
  • Apparel
  • Automotive
  • Beverages
  • Consumer Electronics
  • CPG
  • Entertainment
  • Health Care
  • Financial Services
  • Home & Garden
  • QSR
  • Retail
  • Technology
  • Telecommunications
  • Travel & Hospitality
And we have the passion to discover what we could do in a new one—like, maybe, what you’re looking for.

Sound good? Contact Kristie Ritchie.