Most brands don’t want to be the first thing people think of when they get a stress headache. But Tylenol and Walgreens did. Tylenol helps people feel relief and Walgreens helps people find relief. The omnichannel campaign leveraged traditional tactics as a foundation and layered contextually targeted digital and mobile elements. It drove harried potential shoppers out of their stressful situation and into Walgreens to find Tylenol Rapid Release Gels.
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