What’s that sound?

Tapping the emotional connection people have to the sound of safety.

The LiftMaster Automatic Garage Door Lock makes garages more secure. Like a deadbolt for your garage. We wanted to give people peace of mind versus scaring them, so we used the sound of safety—deadbolts, bike helmet straps, seatbelts—to showcase how the lock works. An integrated campaign and media plan—with TV, print, digital, social and traditional and internet radio—helped spread the word. And reminded people there’s one more step they can take for a safer garage.


350 N Orleans, 5th Floor

chicago, il 60654



contact us


© 2018 Upshot LLC. All Rights Reserved.