It’s What Summer Wants

Summer didn’t stand a chance with Corona and Shazam.

What do you get when you combine a popular song-identifying app and a beer synonymous with summer? A kickass summer promotion, that’s what. All consumers had to do was Shazam their special-edition Corona for a chance to win a one-of-a-kind beach house experience. It doesn’t get much easier than that. Displays, packaging and retail signage supported the program, reinforcing Corona’s position as the perfect summer beer.


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